The profile runs in eight quarters over two years with regularly two courses per quarter the first six quarters plus a final master thesis in the last semester.
Eight compulsory courses covering seminal knowledge in marketing, social media, and digitalization as well as underlying data analyses are offered in the first four quarters. The electives offering student the opportunity for further specialization within their studies are typically placed in the fifth and sixth quarter.
Electives can be taken from a broad portfolio of electives offered at campus Esbjerg (e.g., Corporate Social Responsibility, Master thesis practice: Data analyses in Marketing, Social Media, and Digitalization) or other campuses within Denmark or abroad and can also include a project-oriented study in an organization (i.e., industry internship).
Quarter structure
The quarter structure allows students to fully focus on merely two subjects per quarter on average allowing for very intensive and effective learning of relevant industry skills and competences in a short time-period.
All courses are a mix of lectures and different kinds of project work (e.g., case studies, market research projects, literature analysis) allowing for intensive periods of self-studying. This gives students the unique opportunity to develop their own specialization within marketing, social media, and digitalization from the first quarter on until their final master thesis.
You can read more about the programme in the
You can read more about the courses in the
