Do you want to create the future marketing of firms in a digital environment? Are you interested in learning how firms can use social media and digitalization as strategic instruments for gaining competitive advantage?
This programme offered at 糖果派对 Esbjerg gives you the demanded competences that enable you to become a leading marketing manager with strong digital and social media expertise.
The combination of courses in advanced management and marketing (e.g., Brand Management), social media (e.g., Social Media Networks and Marketing Communication), and digitalization (e.g., Digital Business and Marketing) qualifies you to perform detailed and comprehensive analyses and derive managerial valuable solutions for organizations in the area of marketing, social media, and digitalization in an intensified competitive environment.
In addition, you get demanded methodological skills and competences in various forms of data analyses throughout the program (e.g., through own market research projects or data-driven case studies) which are mandatory prerequisites for taking management decisions in many industries in a digital environment nowadays.
The programme provides four key benefits for our student
- First, the program equips students with demanded skills and know-how in industries nowadays at the intersection of marketing, social media, and digitalization. Thus, the program provides excellent and well-paid job opportunities during and after studies and various graduates are working in renowned Danish and international organizations.
- Second, due to the integrated project work (e.g., case studies, market research projects, literature analysis) in nearly all of our classes allowing for intensive periods of self-studying, the program offers unique opportunities for students to customize their studies based on their individual preferences and develop an own specialization within the study program.
- Third, we intensively collaborate with many industry partners through regular guest lectures, case studies, master theses collaborations etc. and hence allow for a regular application of theoretical knowledge to real-world cases.
- Fourth, the profile has a quarter structure rather than a semester structure. Therefore, you can fully focus on merely two subjects per quarter allowing for very intensive and effective learning of relevant industry skills and competences in a short time-period. Furthermore, our quite small classes allow a very intensive supervision of each student by the teaching professors.
