糖果派对

Corporate and strategic entrepreneurship

Development of insights and models that can help business managers take better decisions - by applying digital technologies and innovation strategies

Innovation management

Support for companies to innovate, generate and manage the good ideas and become or stay competitive on the market

Smart virtual prototyping

Optimisation of prototyping processes by adopting state-of-the-art prototyping techniques and machine learning algorithms

Women in entrepreneurship

Contextualising the approach of value creation, in which cognition is decisive to explain the emergence of new venture ideas, intentions and activity, into studies on entrepreneurial intentions, opportunities and decision making, considering the relevance of human and social capital.