This programme focuses on in-depth as well as critical reflections on contemporary brand management and marketing thinking using advanced socio-cultural theoretical perspectives and applying state-of-the-art qualitative research methods to consumer markets.
Through this degree, you:
- acquire the competence to analyze the social and cultural principles that underlie contemporary opportunities and challenges in branding and marketing communication.
- learn to critically reflect on traditional branding and marketing thinking.
- can apply state-of-the-art qualitative research methods to consumption phenomena.
- gain an in-depth understanding of socio-cultural theoretical perspectives on consumer markets.
- receive holistic insights into the current shifts caused by social media, technological disruption, and empowered consumer behaviour.
We are looking forward to:
- provide you with detailed information about the study program's structure and courses
- offer you insights on what you can expect as a MBBC student
- respond to all you questions about the study program or practicalities
Where and when?
The next online information meetings will be held online via Zoom:
- May 7th from 3:00-4:00 PM
- November 4th from 3:00-4:00 PM
Registration
Sign up for the information meeting , and you will receive a confirmation email.
The Zoom-link will be sent to you the day before the meeting.