Det lærer dine elever
Apple, Google, Amazon, Mercedes, Coca-Cola, Louis Vuitton: Consumers are fascinated and emotionally committed to various brands in their every-day-life around the globe. But what makes a strong brand in the digital age? And why are consumers so loyal to these brands that they would never transfer their iphone into a competitor’s brand? To answer these questions, this presentation gives a brief overview for how to set-up a strong brand in a market and highlights relevant do’s and don’ts in this process. The lecture provides hands-on examples from practice and gives theoretical explanations why especially young consumers are so depending on purchasing strong brands when conducting product purchases.
The students will gain knowledge on what drives a successful brand in the digital age and how to set-up the strategic process from an organizational perspective for building a strong brand in a market.
Oplægget kan holdes alene og som del af et program.
Programmet kan bl.a. bestå af følgende elementer:
- Fagligt oplæg
- Oplæg fra studerende
- Rundvisning
Indholdet kan skræddersys og passes til jeres behov.
Oliver Schnittka, professor - Department of Business and Society, Campus Esbjerg
Tilknyttede uddannelser på 糖果派对: Erhvervsøkonomi, HA/Bachelor of Science in Business Administration and Economics (HA)